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The success of transforming from traditional label/packaging processors to digital printers

[China Packaging News] on March 4, 2014, at the hpindigo digital printing user forum held by Westin Hotel Guangzhou, This is the special Medal of the signing merchants of the "green action plan". Mr. Zhang Zhixian, general manager of Wenzhou Yafeng Digital Printing Co., Ltd. and Mr. Xue Zhitian, general manager of Xiamen Zhisheng Packaging Co., Ltd., who are the heads of the two printing enterprises, shared with the participants their successful experience and benefits of transforming from traditional label/packaging processors to digital printers

why choose digital printing

Zhang Zhixian: Wenzhou Yafeng Digital Printing Co., Ltd. (hereinafter referred to as Yafeng printing) is a company that relies on importers and specializes in labels and packaging. It is located in Longgang, Wenzhou, the hometown of printing in China. At the beginning of its establishment, Yafeng printing was mainly engaged in packaging design and traditional printing. Our work requires to help customers do a good job of packaging design, and then proofing and sending it to customers for confirmation. This is a work that requires very high time and color

at the 2011 China (Guangdong) International Printing Technology Exhibition (printchina) held in Dongguan, Guangdong, we first came into contact with hpindigo's equipment and were impressed by its printing color. We ordered a hpindigo 5500 at the exhibition site. Subsequent practice has proved that this hpindigo5500 can well solve the proofing problem we faced at that time

Xue Zhitian: Xiamen Zhisheng Packaging Co., Ltd. (hereinafter referred to as Zhisheng packaging) is an enterprise specializing in the printing of article identification and variable data labels. About 80% of the company's business comes from overseas. Before buying digital equipment, we mainly used traditional offset printing equipment to produce some conventional labels and small packaging boxes. The reason why we consider digital printing is that in the past few years, we have been asked by customers - they need personalized printing. For example, labels with variable color and spot color can be realized, and some customers also require adding some verification code information to the labels; Other customers often require the processing of labels with small orders, but the company accounted for 31.7% of the total market in 2011. The layout is more complex than this. At the same time, the delivery time stipulated by customers is getting shorter and shorter. The traditional printing machine is not competent for these special businesses, and even if it can be completed, its cost is very high. So we decided that we must completely change the process to respond to the needs of customers. In 2012, we bought the first hpindigo5500. After a period of trial production, it can not only meet the personalized needs of customers, but also develop many excellent products that exceed the needs of customers

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